Callicarpa americana, Beauty Berry
Callicarpa americana, the American beautyberry, is an open-habitat, native shrub of the Southern United States which is often grown as an ornamental in gardens and yards. American beautyberries produce large clusters of purple berries, which birds and deer eat, thus distributing the seeds. This native plant prefers the soil of its natural forest floor habitat – a moist clay or sand enriched with organic matter. It will fruit most abundantly in full sun but may be grown in light shade. The plant needs minimal care once its roots are established. In warmer areas, this shrub may be pruned back to about 2′ less than the desired size. Propagate by cuttings or from seed. Callicarpa americana, commonly called beautyberry, is a loose open shrub valued for its spectacular fruits. The relatively insignificant flowers develop into prolific bright violet to magenta berry-like drupes which encircle the stem. These fruits remain attractive for a long time although they are generally gone before severe winter weather.
Zone 6-9, Full sun-Part shade, Medium moisture.
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